PLAY 60

Football season is here, and millions of Americans tune in to watch the NFL games. Men, women, and children of all ages watch the football games, including the commercials that go along with the games. The NFL teamed up with several partners, including Frosted Flakes, The Ad Council, and Nickelodeon to help address the obesity crisis that confronts our nation and its children.
All of the ads promote an hour of daily exercise. The NFL has named this campaign PLAY 60. Their hope is that children will see the ads, and they will "get up and play for 60 minutes a day," as recommended by The AAP and the AMA. The Public Service Announcements feature NFL players Reggie Bush, Adrian Peterson, and Santana Moss.
The NFL has also designated a website for the campaign, where you can watch the ads that appear on television. The PLAY 60 site also has fun ideas for eating healthy and ways to stay active. On the site, there is a quote from the NFL commissioner, Roger Goodell. Goodell said, "We are taking the leadership role in the movement to get youngsters fit. Our players know the importance of staying healthy and it's important that young fans also understand the value of exercise. PLAY 60 is an important tool in ensuring children get their necessary daily physical activity as recommended by health and fitness experts."